Cookie Policy – Xceed
Last updated: June 2, 2026
Last updated: 2 June 2026
Cookie Policy
Xceed Technologies Pvt. Ltd. ('we', 'us', 'our', or 'Xceed') operates www.xceedtech.in. This Cookie Policy explains how we use cookies and similar tracking technologies on our website, and your rights to control them.
This policy applies to all visitors and users of our website, regardless of location. It should be read alongside our Privacy Policy, which describes how we collect and process personal data more broadly.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to remember information about your visit, such as your preferences or login status. Cookies are widely used and help websites function more effectively and improve user experience.
Similar technologies include:
- Web beacons – tiny invisible images used to track page visits and user behaviour
- Local storage – data stored directly on your device by your browser
- Session identifiers – temporary tokens that keep you logged in during your visit
Cookies are classified by duration (session or persistent) and by purpose (essential, analytics, marketing, or preference). We describe each category below.
Cookies We Use
1. Essential Cookies
Essential cookies are required for our website to function. They enable core features such as security, authentication, and form submission. These cookies do not require your consent under the DPDP Act 2023 (India), GDPR (EU/UK), CCPA (California), and similar laws, because they are necessary to provide the service you have requested.
| Cookie Name | Purpose | Duration |
|---|---|---|
| xceed_session_id | Maintains your logged-in session | Session (expires on browser close) |
| csrf_token | Prevents cross-site request forgery attacks | Session |
| language_pref | Stores your language preference | 1 year |
2. Analytics Cookies
We use analytics cookies to understand how visitors use our website. They track page views, bounce rates, user flows, and device types. This helps us improve website performance, fix technical issues, and understand which content is most valuable to you.
Analytics cookies require your explicit consent in the EU, UK, and California (under CPRA). In India, consent is required where analytics processing could be considered non-essential under DPDP 2023 guidelines.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Track user sessions and pages visited | 2 years |
| _gid | Google Analytics 4 | Distinguish unique users | 1 day |
3. Marketing Cookies
Marketing cookies track your activity across our website and third-party sites to build a profile of your interests. We use this information to display targeted advertisements and measure campaign performance. These cookies require your explicit consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| fr, act | Facebook Pixel | Track conversions and user behaviour for ad targeting | 3 months |
| lidc, bcookie | B2B advertising and user identification | 1 year | |
| utm_source, utm_campaign | Xceed | Track marketing campaign performance | Session |
4. Preference Cookies
Preference cookies remember your settings and choices, such as your preferred colour theme, timezone, or notification preferences. They enhance your experience by personalizing the website to your needs.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme_mode | Remembers your dark/light mode choice | 1 year |
| notification_settings | Stores your notification preferences | 2 years |
Third-Party Cookies
Some cookies are set by third parties – companies other than Xceed. These include analytics providers (Google), advertising platforms (Facebook, LinkedIn), and content delivery networks. We do not control third-party cookies directly, but we ensure that third-party partners comply with applicable data protection laws.
Third parties may use cookies to:
- Measure website performance and user behaviour
- Deliver targeted advertisements
- Provide embedded content (videos, maps, contact forms)
- Improve website functionality and security
For more details on how third parties use your data, see their respective privacy policies:
Managing Your Cookie Preferences
Consent Banner
When you first visit www.xceedtech.in, a cookie consent banner appears at the bottom of your screen (or as a modal, depending on your device). This banner explains our use of cookies and allows you to:
- Accept All – consent to all cookies (essential, analytics, marketing, and preference)
- Reject All – decline non-essential cookies (only essential cookies will be used)
- Manage Preferences – customize your consent by category
Your choice is saved as a cookie and honored for 12 months. You can change your preferences at any time by clicking 'Cookie Settings' in the website footer.
Withdrawing Consent
You have the right to withdraw your consent to non-essential cookies at any time. To do so:
- Visit www.xceedtech.in
- Scroll to the footer and click 'Cookie Settings'
- Toggle off any categories you wish to exclude
- Click 'Save Preferences'
Your updated preferences take effect immediately. Withdrawing consent does not affect the lawfulness of processing based on your prior consent.
How to Disable Cookies
You can disable cookies in your browser settings. Here's how:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data → Block all cookies
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data → Block all cookies
- Apple Safari: Preferences → Privacy → Cookies and website data → 'Block all cookies' or 'Allow only trusted websites'
- Microsoft Edge: Settings → Privacy, search, and services → Cookies and other site data → Block all cookies
Note: Disabling cookies may affect website functionality. Some features (login, form submission, language preferences) may not work correctly. We recommend selectively blocking cookies rather than disabling them entirely.
You can also use the Digital Advertising Alliance (DAA) opt-out tool to manage interest-based advertising across multiple platforms.
Legal Basis for Cookie Use
India (DPDP Act 2023): We obtain consent for non-essential cookies before they are stored on your device, except where they are necessary for the performance of our service contract with you.
EU/UK (GDPR/PECR): We only use cookies where you have given explicit consent, or where they are strictly necessary for the provision of a service you have requested. Consent is obtained before non-essential cookies are set.
California (CCPA/CPRA): We honor consumer rights to opt out of the 'sale' or 'sharing' of personal information collected via cookies. Our consent banner allows you to disable marketing cookies.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable law. If we make material changes, we will notify you by posting the updated policy on this page and updating the 'Last Updated' date.
Your continued use of www.xceedtech.in after changes become effective constitutes your acceptance of the updated policy.
Contact Us
If you have questions or concerns about our use of cookies, or wish to exercise your rights, please contact us:
Xceed Technologies Pvt. Ltd.
Pune, India
Email: privacy@xceedtech.in
Website: www.xceedtech.in
Our Data Protection Officer (DPO) or Privacy team will respond to your query within 10 business days.